Internet Marketing Overdrive

When reviewing CPA Offers there is a lot more to consider than just the payout. For this post we will be taking a closer look at Landing Pages. A landing page will make or break your profits. You can send traffic to an offer all day, but if it doesn’t convert then you’ll be left empty handed.

The first things to look at are:

• Is the page clear and easy to follow?
• Are there a lot of fields to fill in that might deter your prospect from completing the form? (A good general rule is 5 or less fields. This isn’t something set in stone though.)
• Are the form fields above the fold? (Above the fold is a common expression used to describe the screen you see without having to scroll down the page.)
• Are there clear instructions including a call to action?

Important landing page elements to look closely at when evaluating an offer include:

The Headline
The most critical part of the page. It should pull the prospect in by appealing to the emotional element related to the product or service being offered. People are more motivated by emotion then logic so that is where the headline’s focus should be.

Clarity
Clean design with clear, easy to read text. The design should look nice, but not distracting. If there are any images they should be highly focused on the product or benefit and not distracting.

Relevance
Make sure that what the prospect gets matches up with the ad, banner or link they used to get to the landing page. This is especially important if you are using a paid traffic source like Pay-Per-Click. PPC is a form of traffic that charges you for every click you get. In order to pre-qualify your traffic you should make sure that they click on a banner or link that clearly tells them what the offer is related to.

Scarcity
Believe it or not, Fear of loss will get action before any perceived gains. So if you can find an offer that provides some sort of fear of loss then you will be more likely to get conversions. This can include a limited number of available items or a time limit for when the offer expires.

Social Proof
Customer testimonials provide what is called social proof. This shows that other people have used and benefited from the product. Celebrity endorsements also add an additional level of credibility where available.

Call To Action
Most importantly the page needs to tell potential visitors exactly what to do and how to do it. This should be above the fold as mentioned.

Although these items should help you when selecting a CPA offer to promote. The best way to truly find what works and what doesn’t is to split-test. Something that works great in one niche may not convert at all in another niche.